The Legend of Pop Hollinger, First Comic Book Dealer

It’s abnormal that most comic book gatherers and vendors have never known about Pop Hollinger. This 47-year-old resigned educator from Concordia, Kansas was the main vendor who purchased and sold old books, mash magazines, magazines and comic books. Hollinger ran his shop from 1939 in Concordia, during the profound financial downturn, to 1971. Regardless of whether a huge number of comic book vendors today have or never knew about Pop Hollinger, they emulate his example: selling, purchasing and exchanging them.

Mr. Hollinger began his business selling periodicals in a cellar under a supermarket. He sold most anything he possessed, including exemplary soft cover books distributed by Pocket Books for a quarter each. Before long, he developed his business, selling utilized pulps, soft cover books, magazines, and comic books. He worked in funnies which were rapidly becoming famous. Following a couple of years, he maintained a lively business, in any event, extending his business which included upwards of 15 to 20 outlets around Concordia. Hollinger even promoted a mail request administration for intrigued purchasers the nation over. Selling through mail requesting made Pop understand that there was an interest for back issues. For this reason, he would store issues for future business. For 20 or 30 pennies every week an individual could get five or ten funnies, separately. This was a great deal when you could get one at the nearby paper represent a dime.

1939 was a unique year for comic books, which highlighted, interestingly, superheroes. Almost certainly he would have claimed the most renowned, for example, Action Comics #1 (first appearance of Superman), Detective Comics #27 (first appearance of Batman), Superman #1, Batman #1, Wonder Woman #1, All-Star, All-Flash, Timely Comics (future Marvel Comics) and Fawcett Comics. These “Brilliant Age” funnies turned out to be “super” merchants. In any case, there were likewise numerous other others available.

Hollinger utilized drastically unconventional techniques for protecting every one of his books, since he realized children could undoubtedly destroy them, and many moms tossed them out in the rubbish. Pop before long discovered funnies didn’t wear well under steady purchasing, selling, and exchanging. In this way, he bound the books with brown or green tape around the spine and within to safeguard them from being destroyed. He additionally realized that funnies were made of mash which pulled in bugs, so he treated them with unique synthetics that repulsed them. He even took out the first staples, supplanting them with new ones. At long last, he squeezed them level utilizing his very own press plan that applied a few hundred pounds of pressing factor. The present authority or seller could never utilize this strategy for conservation since it would demolish the book’s worth. All things being equal, vendors and gatherers painstakingly put the books in Mylar sacks and addition a cardboard sponsorship, so they will not curve or tear. All things considered, Hollinger merits recognition for making his own technique for saving them.

By 1942, there were about 50 comic book distributers. Every distributer delivered somewhere around 30 distinct ones, which added up to thousand unique issues flowing each month! Thus, Pop wanted to distribute a comic book index. Funnies came in a wide range of classes: sci-fi, analyst, dream, spy, humor, sentiment and numerous others. He possessed so many of similar issues. Along these lines, it’s no big surprise he believed that selling funnies could be beneficial. As indicated by the eBay site, his business promotions expressed: “Old or utilized comic books are worth cash. We pay from 1c to $1.00 each for certain old funnies… Be among the first locally to gather old funnies.” In this equivalent advertisement, Pop professed to “convey an enormous combination of each comic book distributed.”

Tragically, in 1952 Hollinger’s stockpile got ugly. A flood had gotten through his space of the state, overflowed his stores, and demolished thousands the vast majority of his stock. Tragically, a large portion of them must be tossed out. To exacerbate the situation, in 1954 numerous funnies that were distributed before were reviewed by the U.S. government because of unacceptable substance for kids. Yet, Hollinger continued on with his business.

Between 1961 until he shut his business, after ten years, Hollinger started selling pristine hero comic books made for the most part by Marvel Comics. In November of 1961, Marvel distributed the main issue of the “Awesome Four”- a gathering of new superheroes who turned out to be exceptionally famous. Phenomenal Four #1 began the “Wonder Age” of funnies. Other “Wonder Age” superheroes were before long presented: Spiderman, Ironman, Thor, the Hulk, Antman, and Captain America (brought back from World War 2). All comic (not simply Marvel) distributed from 1956 to 1969, became known as the “Silver Age” of funnies. Today, a large number of the early issues distributed by Marvel are worth nearly however much those imprinted in the last part of the 1930s and mid 1940s.